Choice

Decision-Making and Happiness: Are You a Satisficer or a Maximizer?

May 09, 2025

Photo by Sophia Kunkel on Unsplash

In 2013 when I adopted Prudy, it had been a few years since I’d had a cat, so before I went to the shelter, I spent hours researching food, toys, and even cat litter. I crossed the line between responsible pet owner and obsessive nutcase. I’ve done a similar thing with other decisions, including which cover to get for my cell phone, where to stay for a beach weekend, and [insert anything involving my horse].

Wanting to make good choices is a worthy goal, but did you know how we go about it can make a difference in our level of happiness? 

In our quest for a happy life, we might assume that one way to ensure happiness is to make each one of our decisions the absolute best one we can make.

We would be wrong.

Happy people, according to Daniel J. Levitin in The Organized Mind, engage in satisficing, even if they’re not aware that they’re doing it. 

What is satisficing?

“Satisficing” comes from combining the words “satisfying” and “sufficing.” The term was originally created by Nobel Prize-winning economist Herbert A. Simon in 1956. 

I first heard the term “satisficer” while reading Gretchen Rubin’s blog. Satisficers, according to Rubin are “those who make a decision or take action once their criteria are met. That doesn’t mean they’ll settle for mediocrity; their criteria can be very high; but as soon as they find the car, the hotel, or the pasta sauce that has the qualities they want, they’re satisfied,” she wrote. 

The alternative to being a satisficer is being a maximizer. According to Rubin, “Maximizers want to make the optimal decision. So even if they see a bicycle or a photographer that would seem to meet their requirements, they can’t make a decision until after they’ve examined every option, so they know they’re making the best possible choice.” Maximizers tend to be more anxious about their choices, fearing that they’ve made a mistake. Most people use both types of decision making, but they may have a primary tendency toward one or the other.

Of course, some decisions are more important than others, and it’s prudent to take more time and care in those areas. It makes sense that the more important a decision it is, the more effort and thought put into it. It’s the lesser choices that unnecessarily eat up our time and energy. We can burn ourselves out making every mole hill a mountain. 

Loosening my grip on perfectionism

The older I get, the more I lean into satisficing. Mostly, I just don’t have the time to nitpick every decision, going on deep research dives to choose the “absolute best” whatsit/course of action/hotel/pet food. Satisficing has helped me realize there’s not one perfect way to do anything. You can be a person of excellence without choosing perfectly, every time. And who decides what perfect is anyway?

Satisficing is one more way I’m fighting perfectionist tendencies and embracing ease. I feel less stress when I don’t have to make the “perfect” choice, and I free up a lot of time I might have previously spent overthinking. I love a research rabbit hole as much as anyone, but sometimes I’ve just got to stop.

How to satisfice

So how did this self-identified, semi-obsessive maximizer change her ways? Here are some tips I try to follow when a decision needs to be made:

Limit the time I spend or number of sources I choose for decision research.

If I have time, I make the choice, but sleep on it before implementing it.

Simply choose fewer things. How many whatsits do I really need?

Don’t waste time looking at options I can’t have. Often, I can’t afford the “absolute best” of whatever it is I want or need. We’re gathering info on remodeling the kitchen of our new home, and I already know not to look at certain features because they’re simply beyond what we’re willing to spend.

Realize in six months I’ll have forgotten about all the other options.

If it turns out the decision isn’t optimal, I can almost always choose again. Yes, there may be frustrations or problems, but frankly, that’s just life.

I can feel the difference when I start to veer from satisficing to maximizing—and it doesn’t feel great. I’m definitely happier exploring and savoring simple pleasures and everyday adventures than I am mulling over which sheets to buy for the new guest bed.    

Are you a satisficer or a maximizer? What are some of your decision-making tips?

 

 

 


Choice

Will It Bring You Happiness?

June 07, 2019

Photo by Sorin Gheorghita on Unsplash

“Although there are no easy solutions to avoiding…destructive pleasures, fortunately we have a place to begin: the simple reminder that what we are seeking in life is happiness. As the Dalai Lama points out, that is an unmistakable fact. If we approach our choices in life keeping that in mind, it is easier to give up the things that are ultimately harmful to us, even if those things bring us momentary pleasure. The reason why it is usually so difficult to ‘Just say no!' is found in the word ‘no’; that approach is associated with a sense of rejecting something, of giving something up, of denying ourselves.

“But there is a better approach: framing any decision we face by asking ourselves, ‘Will it bring me happiness?’ That simple question can be a powerful tool in helping us skillfully conduct all areas of our lives, not just in the decision whether to indulge in drugs or that third piece of banana cream pie. It puts a new slant on things. Approaching our daily decisions and choices with this question in mind shifts the focus from what we are denying ourselves to what we are seeking—ultimate happiness.”
The Art of Happiness, His Holiness the Dalai Lama, and Howard C. Cutler, M.D. 

Choice

Choosing the Positive

September 24, 2018


“I believe happiness is a choice. Some days it is a very difficult choice.”
—Steve Gleason
I just posted some pretty pictures on Instagram from a walk I took with Luna last week. Instead of sharing the photo of the Big Gulp cup floating in the pond, I shared the photo of the egret. Instead of the dead palmetto fronds, I posted a photo of Luna on her leash. I edited the walk to share only the most attractive sights.

If you look at my Instagram feed, you’ll see it consists of 99.9% pretty or happy things. That’s not because my life doesn’t have its unbeautiful moments, or because I’m trying to project an image of “perfection.” I guarantee you would find many messes in my house, yard, and mind were you to pop in unannounced.

On Instagram and on Catching Happiness, I choose to focus on and share the positive, the beautiful, the uplifting—the simple pleasures and everyday adventures of this blog’s tagline. I don’t believe you, Gentle Reader, come to a blog named Catching Happiness to ponder the scandal or atrocity du jour.

So even though life isn’t perfect, or unfailingly lovely, I will continue to actively look for and share the moments and things that are lovely, because lucky for me (us) there are many to be found.

This is my choice, one I make again and again. And yours, too, if you continue to visit Catching Happiness, which I very much hope you do!

We often can’t help what’s happening to us and around us. We can, however, choose what we focus on, what we emphasize, what we think about most often. As Steve Gleason said, sometimes it’s a difficult choice, but I’m making it.

How about you? 

Choice

Happiness Isn’t Pass/Fail

September 06, 2017

Photo by Element5 Digital on Unsplash

“Happiness isn’t something to lock down and keep in a cage. It isn’t a distant finish line either. But you can choose it more often than not and you can live in a way that isn’t pass/fail.”
—Danny Gregory, Shut Your Monkey


Choice

Choosing Happiness

March 30, 2016


“I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it.”
—Groucho Marx

Abundance

Create a Story of Abundance

August 07, 2013


“Since we are always in choice (we might not choose the circumstance, but we choose how we are in it), why not create a story of abundance rather than lack, one of generosity rather than scarcity, of embrace rather than fear, of collaboration rather than comparison, of both/and instead of either/or, of resources rather than commodities, and of community rather than the individual alone?”
—Patti Digh, Creative Is a Verb